We can help brands automate omnichannel design production and distribution

When it comes to audiences and colour, agencies need to get it right. Research shows that 90% of product judgements are based upon colour alone, which sounds reassuring until an episode like ‘the dress’ occurs, and creatives are left shivering.

Packaging creates the first impression, conveys the brand’s values, vision, and identity, and makes an indelible mark on the psyche of the consumer.

Brand evangelists love them, and successful marketing campaigns are often built on them, but what’s the real deal with QR codes? Here’s a look behind the pixels.

While most of the country was adjusting to life on the sofa, the majority of creatives spent lockdown busily applying their skills to building a new, digital reality.

It’s got to look real, feel real, and – in terms of user experience – be real. So, what’s the best solution for eCommerce imagery?

A media toolkit is a clever, proactive and intuitive package which provides you with a fully stocked library of all the digital and marketing assets you will need.

Efficient image and artwork file storage has always been one of the biggest headaches in the industry. Your assets are valuable, worth the time and effort you’ve put in to have them shot or created, and their storage should be taken seriously.

If you haven’t worked with an agency before, now is exactly the right time to ask, and to learn. Here’s what you need to know.

They are infamously difficult to market, irritatingly subject to fashion trends, and – due to their cost – often a hard sell, but the ideal bathroom is something that everyone dreams of…

Here is a brief general breakdown of the different types of agencies so you can understand what they do and their strengths.

There aren’t many things more exciting in business, nor more nerve wracking, as a new product launch. The most successful product launches become almost the stuff of legends – think of the original Apple iPhone launch in 2007, or the successful TV campaigns for the soft drink Tango in the 1990s.

Packaging design is a complex process with many factors to consider. Packaging designers have to consider two distinct sides to their work – the first being the physical, constructional side, and the other being the graphical design side.

Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI.

Computer Generated Imagery (CGI) is most commonly associated with Hollywood epics, but is now being used as part of marketing strategies by a wide range of businesses – from health and beauty brands, to interior designers and packaging manufacturers.

Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms.

Find out exactly how a packaging production agency can help you with your branding.

Product packaging design is a constantly shifting field, governed by design trends that seemingly come and go.

Content reigns supreme in digital marketing, yet recent years have seen a massive shift towards visual content, as opposed to text.

Digital content is a good way for e-commerce brands to differentiate themselves from competing businesses, engage prospects and customers, and secure more sales.