What Are The Benefits Of Image Retouching?

Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI. In this article, we explain the five main benefits of using an image retouching service, and how our creative colour specialist at WK360 can help.

1) Maximise The Value Of Your Photoshoots

Product photo shoots are a significant expense for fashion retailers and take a long time to set up and organise – especially in these days of lockdowns and social distancing. Image retouching saves money on your photo shoots by enabling you to superimpose different styles and colour variations of the same garment on the original model shoot, avoiding the need to do a new photo shoot. This can let you update your product catalogues quickly, and focus on the bestselling products within a range. Our advanced retouching service can accurately reproduce the texture, colours, and hues of a garment as if it were worn by the model during the photo shoot, even if these are drastically different from the original garment.

2) Increase Consumer Trust (And Boost Sales!)

Image consistency is a great way of increasing trust between your brand and consumers, and thereby of removing barriers to purchase. If a customer sees a garment in slightly different colour hues in different images, it can sow seeds of doubt in your brand. This is crucially important when making purchase decisions online – what colour is the garment actually going to be when it arrives? Accurate colour representation allows consumers to make quicker purchase decisions and may increase your sales volumes online.

3) Reduce Product Returns

One of the main reasons for clothing product returns is the item not appearing the same as the website or catalogue image, and a lot of this comes down to colour. Not only does faithful colour reproduction increase sales, but it also lowers your return rate, providing better value from your content imagery.

4) Optimised Images For Print Or Web

Finally, professional image retouching ensures that product and brand images are optimised for printing or web publication, and portray your products in their best possible light regardless of your publication method.

Find Out More

To find out more about how we use the science of colour matching to help our customers improve their market share and ROI, give us a call today, or click here to send us a message.